A New Kind of Beautiful Contradiction
The world paused. Our lives changed. But we couldn’t help but notice that beauty still kept popping up around us. Nature jumped on her chance to show us the way things could be if we paid attention: emissions went down, the skies got clearer, and animals roamed freer. We can’t wait for the better times ahead, but this new version of the world has let us reflect on how we can be truer to ourselves. We realized we owed the Earth a whole new kind of beautiful contradiction.
Just like all the pretty birdies who use Pretty Vulgar, we’re constantly growing, changing, and embracing each new version of ourselves. That’s why we’re proud to announce that Pretty Vulgar has committed itself to making sustainability part of who we are. We’re evolving the way we do things so that our products are as sustainable as they are daring.
It won’t be an easy switch, but it wasn’t a hard decision to join the many brands that are making a conscious choice to lead the way in promoting green beauty. Pretty Vulgar has always been inspired by the diversity of beauty around us, and now we’ll be making sure that includes the beauty of the natural world we live in while still delivering on our promise of the highest-quality product. Our vision for a greener Pretty Vulgar includes ethical ingredient sourcing, using natural materials (or recycled materials when natural isn’t possible) that are sustainable, and optimizing our containers for recycling when you’re done with them. We don’t hold the magic wand to creating sustainable beauty overnight, but we’re committed to finding the balance and striking the compromises that allows us to make top-notch products that are kinder to the environment.
Take a look at these initial steps Pretty Vulgar is taking to embody this new contradiction of sustainable but unrestrained beauty:
Forest Stewardship Certification
- A Forest Stewardship Certification (FSC) means paper in our products comes from reclaimed materials
- FSC is considered the gold standard designation for wood harvested from forests that are responsibly managed, socially beneficial to workers and local people, environmentally conscious for biodiversity and ecosystems, and economically viable.
- Protect, restore and conserve natural forests
- Reduces the number of trees harvested
- Aids in regeneration of harvested trees
- Maintains and improves soil structure and fertility
- Post-consumer resin (PCR) is recycled plastic made from discarded items such as plastic milk and drinks bottles
- PCR reduces virgin plastic consumption
- PCR reuses recovered plastics such as single-use items
- The use of PCR greatly reduces landfill dumping
- PCR can be recycled again for new manufacturing
- PCR plastics don’t require any further depletion of new fossil fuels
We can’t wait to take this journey with you. Keep an eye out and you might spot these changes in our product line. If you have any questions or comments, you know where to find us!