The world paused in 2020. Our lives changed. But we couldn’t help but notice that beauty still kept popping up around us. Nature jumped on her chance to show us the way things could be if we paid attention: less smog, the skies seemed more blue, and animals roamed freer. We can’t wait for the better times ahead, but this new version of the world has let us reflect on how we can be truer to ourselves. We realized we owed the Earth a whole new kind of beautiful contradiction.Just like all the pretty birdies who use Pretty Vulgar, we’re constantly growing, changing, and embracing each new version of ourselves. That’s why we’re proud to announce that Pretty Vulgar has committed itself to making mindful cosmetics a part of who we are. We’re evolving the way we do things so that our products are as sustainable as they are daring.
It won’t be an easy switch, but we believe it is a right one. Pretty Vulgar has always been inspired by the diversity of beauty around us, and now we’ll be making sure that includes the beauty of the natural world we live in while still delivering on our promise of the highest-quality products. We don’t hold the magic wand to going green overnight, but we’re committed to finding the balance and striking the compromises that allows us to make top-notch products that are kinder to the environment.
Specifically for us, this means:
Ethical human labor
Ethical treatment of animals
We are continuously working to make every formula CLEAN, or as close to CLEAN as possible without affecting the amazing feel, color payoff and longwearing hold you know and love from Pretty Vulgar products. When we succeed, you will notice the green CLEAN logo on the product, which means it was developed according to our NO LIST:
• Sulfates – SLS + SLES
• Formaldehyde-releasing agents
• Mineral Oil
• Palm Oil (RSPO allowed)
• Retinyl Palmitate
• Coal Tar
• Synthetic fragrances are allowed provided they are disclosed and meet all of the above criteria and are at concentrations below 1% of total formula
• Acrylates: specific to the ones below
. ethyl acrylate
. ethyl methacrylate
. methyl methacrylate
. butyl methacrylate
. hydroxypropyl methacrylate
. tetrahydrofurfuryl methacrylate
. trimethylolpropane trimethacrylate
• Aluminum Salts
• Animal Oils/Musks/Fats
• Benzophenone + Related Compounds
• Carbon Black
• Lead/Lead Acetate
• Methyl Cellosolve + Methoxyethanol
• Methylchloroisothiazolinone & Methylisothiazolinone
• Mercury + Mercury Compounds (Thimerisol)
• Insoluble Plastic Microbeads
• Talc: Asbestos free talc is ok. Brands need to conduct testing to ensure no contamination.
• BHA/BHT: BHT threshold is 0.1%
• Ethanolamines DEA/TEA/MEA/ETA
• Nanoparticles - size range 1 nm-100 nm; larger than this range ok
• Petrolatum & Parrafin - *PAH-free white petrolatum USP ok
• Phenoxyethanol- under 1% ok
• Polyacrylamide & Acrylamide
• Styrene: specific to the ones below
. sodium styrene/divinylbenzene copolymer
. styrene oxide
• 1,4 Dioxane thresholds:
i. 10 or < ppm for rinse off products
ii. 3ppm or < for leave-on products
Glass is highly recyclable, but it takes a lot more energy to produce and is much heavier so it requires more energy to ship. Because of this, we will be reducing our use of glass when possible.
We’re also moving away from aluminum components because mixed materials are harder to recycle and mostly end up in landfills.
We are moving to an environmentally friendlier option in increasing our use of PCR plastics, which are made from post-consumer resins. Reusing plastics to make PCR plastics is a waste-reducing process that requires less water consumption, fossil fuels, and energy.
As we learn more and as the packaging industry comes up with greener options, we will adapt even better solutions.
Made In The USA
1% For The Planet (https://www.onepercentfortheplanet.org)
Boys & Girls Clubs of Palm Beach County (https://bgcpbc.org)
Equal Justice Initiative (https://eji.org)
GLBTQ Legal Advocates & Defenders (http://www.glad.org)
The Center for Policing Equity (https://policingequity.org)
UN Women (https://www.unwomen.org/en)