Mindful Cosmetics

The world paused in 2020. Our lives changed. But we couldn’t help but notice that beauty still kept popping up around us. Nature jumped on her chance to show us the way things could be if we paid attention: less smog, the skies seemed more blue, and animals roamed freer. We can’t wait for the better times ahead, but this new version of the world has let us reflect on how we can be truer to ourselves. We realized we owed the Earth a whole new kind of beautiful contradiction.

Just like all the pretty birdies who use Pretty Vulgar, we’re constantly growing, changing, and embracing each new version of ourselves. That’s why we’re proud to announce that Pretty Vulgar has committed itself to making mindful cosmetics a part of who we are. We’re evolving the way we do things so that our products are as sustainable as they are daring.

It won’t be an easy switch, but we believe it is a right one. Pretty Vulgar has always been inspired by the diversity of beauty around us, and now we’ll be making sure that includes the beauty of the natural world we live in while still delivering on our promise of the highest-quality products. We don’t hold the magic wand to going green overnight, but we’re committed to finding the balance and striking the compromises that allows us to make top-notch products that are kinder to the environment.

Specifically for us, this means:

Ethical human labor

We should never work with any vendor involved with unethical human labor. We research to the best of our abilities and ask the important questions to our vendors, factories, and warehouses. Are the people making our product of legal working age? What are their working conditions? How many hours do they work per day and per week? We keep asking questions until we are satisfied. Period.

Ethical treatment of animals

We are, and will always be, cruelty-free. We do not test cosmetics on animals and we do not ask any other company to test on our behalf. We hope for, and are in support of, a global ban on animal testing.

Ethical sourcing

Ingredients and packaging should be ethically sourced to verify that no harm will come to human life or nature. We promise to be clear and transparent about every ingredient in every product and to always comply with current US and EU standards.

CLEAN Formulas


We are continuously working to make every formula CLEAN, or as close to CLEAN as possible without affecting the amazing feel, color payoff and longwearing hold you know and love from Pretty Vulgar products. When we succeed, you will notice the green CLEAN logo on the product, which means it was developed according to our NO LIST:

• Sulfates – SLS + SLES

• Parabens

• Formaldehydes

• Formaldehyde-releasing agents

• Phthalates

• Mineral Oil

• Palm Oil (RSPO allowed)

• Retinyl Palmitate

• Oxybenzone

• Coal Tar

• Hydroquinone

• Triclosan

• Triclocarban

• Synthetic fragrances are allowed provided they are disclosed and meet all of the above criteria and are at concentrations below 1% of total formula

• Acrylates: specific to the ones below

. ethyl acrylate

. ethyl methacrylate

. methyl methacrylate

. butyl methacrylate

. hydroxypropyl methacrylate

. tetrahydrofurfuryl methacrylate

. trimethylolpropane trimethacrylate

• Aluminum Salts

• Animal Oils/Musks/Fats

• Benzophenone + Related Compounds

• Butoxyethanol

• Carbon Black

• Lead/Lead Acetate

• Methyl Cellosolve + Methoxyethanol

• Methylchloroisothiazolinone & Methylisothiazolinone

• Mercury + Mercury Compounds (Thimerisol)

• Insoluble Plastic Microbeads

• Resorcinol

• Talc: Asbestos free talc is ok. Brands need to conduct testing to ensure no contamination.

• Toluene

• BHA/BHT: BHT threshold is 0.1%

• Ethanolamines DEA/TEA/MEA/ETA

• Nanoparticles - size range 1 nm-100 nm; larger than this range ok

• Petrolatum & Parrafin - *PAH-free white petrolatum USP ok

• Phenoxyethanol- under 1% ok

• Polyacrylamide & Acrylamide

• Styrene: specific to the ones below

. Bromostyrene

. Deastyrene/acrylates/dvbcopolymer

. sodium styrene/divinylbenzene copolymer

. styrene oxide

. styrene

• 1,4 Dioxane thresholds:

i. 10 or < ppm for rinse off products


ii. 3ppm or < for leave-on products

Carbon footprint

We are also always working on how to create the most efficient transportation practices, so our supply chain can reduce unnecessary shipping. If we are able to, we will source locally. Sending products back and forth around the world on boats, planes, trains, and cars is contributing to mass amounts of carbon emissions. Our main driver is the overall carbon footprint when making packaging decisions. For example:

Glass is highly recyclable, but it takes a lot more energy to produce and is much heavier so it requires more energy to ship. Because of this, we will be reducing our use of glass when possible.

We’re also moving away from aluminum components because mixed materials are harder to recycle and mostly end up in landfills.

We are moving to an environmentally friendlier option in increasing our use of PCR plastics, which are made from post-consumer resins. Reusing plastics to make PCR plastics is a waste-reducing process that requires less water consumption, fossil fuels, and energy.

As we learn more and as the packaging industry comes up with greener options, we will adapt even better solutions.

Sustainable packaging

We will constantly be pushing for biodegradable and refillable packaging as much as possible while still creating beautiful cosmetic products. We also use Forest Stewardship Certified (FSC) paper for all of our product packaging. FSC paper comes from reclaimed materials. The FSC certification is considered the gold standard designation for wood harvested from forests that are responsibly managed, socially beneficial to workers and local people, environmentally conscious for biodiversity and ecosystems, and economically viable. By making this decision, Pretty Vulgar is helping to protect, restore, and conserve natural forests. Using FSC paper also reduces the number of trees harvested, aids in regeneration of harvested trees, and maintains and improves soil structure and fertility.

Made In The USA

We are proud to be formulating, designing and manufacturing in the USA, supporting American jobs. Last year, Pretty Vulgar spent more than 67% of our supply chain budget on US suppliers.

Giving Back

The world is amazing, but it also has broken parts. It is up to al of us to fix them. Our amazing team at Pretty Vulgar is honored to donate time, money and products to various charities, in hopes of realizing a vibrant society and a better world. Although we encourage giving to all worthy causes, we are proud in helping the following local, national and international charities this year, please consider supporting them as well:

1% For The Planet (https://www.onepercentfortheplanet.org)

Boys & Girls Clubs of Palm Beach County (https://bgcpbc.org)

Equal Justice Initiative (https://eji.org)

GLBTQ Legal Advocates & Defenders (http://www.glad.org)

NAACP (https://www.naacp.org)

The Center for Policing Equity (https://policingequity.org)

UN Women (https://www.unwomen.org/en)