Feeling pretty in ink? The Ink gel eyeliner gives you an easy, precise application and ultra-long wear. The highly pigmented formula dries quickly, keeping your gel liner design smudge and transfer-free. And with its iconic gold inkwell and glide-on formula, eye makeup has never been such a pleasure to apply.

Have trouble getting those wings even?

Tired of the troublesome touch-up process with liquid eyeliner?

Struggle to get clean lines and points with eyeliner pencils?

The Ink’s super-smooth gel formula gives you the foolproof, richly-shaded cat eye of your dreams. It’s waterproof. It’s sweatproof. It’s the best gel eyeliner for fade-free wear all day long.

Enriched with linoleic acid and linolenic acid, The Ink conditions your lid with each wear. Plus, there’s no parabens, talc, sulfate, gluten, or fragrance to worry about.

Our classic black gel eyeliner is a fan favorite…but do you prefer a makeup look with an unexpected twist? Highlight your eye color and keep them guessing with the unexpected grey gel eyeliner. Or play it seductive and subtle with our brown gel eyeliner.

Apply The Ink eyeliner with a precise brush for clean-cut lines, or smudge lightly for a smokey eye.

Achieve the perfect line every time with an ultra-smooth eyeliner formula and a micro-precision brush combo. The Ink’s classic gel eyeliner pot pairs best with our double-sided liner brush: The Wing Master.